Sharvari Becomes the Face of Sprite’s ‘Thand Rakh’ Campaign

Sprite India has officially signed Bollywood actress Sharvari as their new female brand ambassador for the latest ‘Thand Rakh’ campaign. The campaign aims to reinforce Sprite’s cool and refreshing image, making it a go-to drink for young audiences. Alongside Sharvari, actors Vedang Raina, Varun Tej, and Dev Adhikari have also been roped in to represent the brand.

Sharvari, known for her roles in Munjya, Maharaj, and Vedaa, has been making waves in Bollywood with her effortless charm and talent. The brand believes her vibrant and relatable persona aligns well with Sprite’s youthful and witty appeal.

Sumeli Chatterjee, Senior Category Director at Coca-Cola India and South-West Asia, mentioned that Sprite has been a trusted youth brand for decades. She highlighted that the new campaign adopts a 360-degree approach with fresh ad films featuring India’s beloved young icons. The goal is to reinforce Sprite’s ‘chill’ philosophy and provide the ultimate refreshment experience to its audience.

Expressing her excitement, Sharvari shared that she resonates with the ‘Thand Rakh’ campaign as it blends humor with a cool, laid-back attitude. She emphasized that Sprite has always been in sync with youth culture, and this campaign continues that tradition.

On the work front, Sharvari is set to appear in YRF’s Alpha, starring Alia Bhatt, with Hrithik Roshan in a key cameo. Reports also suggest that she is in contention for an upcoming Imtiaz Ali directorial, where she may star alongside Diljit Dosanjh and Vedang Raina.

With this collaboration, Sprite continues its legacy of partnering with young and dynamic talent to stay connected with its audience, ensuring its refreshing presence remains a staple in everyday life.